Riri loves to test our patience but the wait is now over as she introduces her new skincare collection.
Rihanna has set the bar for diversity and inclusivity and is taking over the beauty industry.
Fenty Beauty has thrived from when it was established in September 2017 when she released 40 diverse shades, putting some of the veteran brands to shame.
The businesswoman said the range will be "the new culture of skincare".
The singer and beauty entrepreneur shared on Instagram and Twitter: "Ima try my best to be humble about this but, @fentyskin is coming July 31 exclusively at FENTYSKIN.COM!!"
Five Fenty Skin product names are mentioned in the trademark, including: Buff Ryder, Instant Reset, Fat Water, Flash Nap and Hydra Vizor but we have no idea what the products are. The line targets medicated and non-medicated skincare, soap, body care, kits and accessories.
Rihanna also made sure to let us all know that her skincare is for everyone. Responding to a tweet from 2017 saying “if rihanna come out with fenty skincare line for men i'm changing my middle name to Robyn,” the singer replied back: “Whoever told you skincare has a gender, LIED to you! Hi Robyn!”
Within two years the Barbadian singer has grown her empire by developing; Fenty Beauty, lingerie line Savage X Fenty and her clothing line called Fenty with LVMH (Louis Vutton Maison House). According to Forbes, by 2024 Fenty Skin could grow to $180 billion.
Fenty skin will be launching July 31st, but you can get early access on July 29th by signing up to a waiting list that will allow customers to receive early access.
Access link below:
According to Time magazine, Fenty reportedly made $100m in the first 40 days of its launch and is now available in 29 countries.
Grammy winner also created Fenty Beauty’s first TikTok house in Los Angeles, California launched on 6th March.
"We are standing in the official first Fenty Beauty TikTok home," she said at the launch party. "I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can't do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub."
Rihanna is pulling out all the stops and we are here for it! Any chance you want to release that “reggae-inspired” album?
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